company profile

Staff:
Highslide JS Dean Farebrother - Managing Director
Search engine marketing, business technologies and development, finance etc.

Highslide JS Monique Carty - PR and Media relations [Director]
Marketing, media development and public relations.

Highslide JS Darren Douglas - IT and Affiliate Manager [Director]
Web developer, IT support and Affiliate support.

Highslide JS John Ayton - General Manager [Director]
Wholesale development and administration. Stock buyer. General management.

Highslide JS Michelle Douglas - Graphic Designer
Advert, website and product packaging design.

Highslide JS Danielle Warn - Wholesale Assistant Manager
Wholesale administration, Product photography.

Highslide JS Claire Jacques - Sales Manager
Sales, customer relations.

Highslide JS Helen Street - Financial Controller
Accounts, payroll, credit control and financial controller.

Highslide JS Anne Farebrother - Customer Service Manager
Customer support management.

Highslide JS Carlos Reyes - Customer Service/Affiliate Manager

Highslide JS Dawn Douglas - Admin Assistant

Highslide JS Dave Jordan - Warehouse Manger

Highslide JS Spike - Warehouse Assistant

Highslide JS Anna Arendt - Warehouse Assistant

Highslide JS Ben - Warehouse Assistant

Buying Policy:
Net 1on1 buyer John Ayton has the advantage of 3 years experience in the adult toy/lingerie industry. John, Dean and Monique attend every trade fair and exhibition to ensure that our online catalogue contains only the very best quality, reasonably priced products available.

Also close relationships with distributors in the US, Asia and Europe ensure that the latest innovations and designs are stocked as soon as released.

Customer Commitment Policy:
Since the formation of Net 1on1 in August 1998 the company has operated a strict and simple customer commitment policy.

We regard our customers as our most valuable asset in business, without our customers we could not have grown to the size we are today.

Our policy is simple, the customer is always right and we constantly go beyond the call of duty to ensure each and every order is dispatched the very same day it is received. Orders placed during the day are printed and passed to our warehouse for dispatch within minutes of the customer entering their credit card details online.

Our shopping system technology ensures that customers can only buy products that are currently in stock thus eliminating the need to backorder and keep customers waiting for their goods.

All products dispatched are backed by a 14-day money back guarantee, if it is not what the customer expected or they simply would rather return it we will happily take the goods back and issue a refund in a timely manner.

In the unlikely event that a product stops working outside of the 14-day money back guarantee, we offer an extended replacement guarantee for a period of 90 days after purchase.

This level of customer service is unmatched by any other UK Internet retailer.

Investment in Infrastructure and Technologies:
Net 1on1's online catalogue uses ASP technology hand written by our in-house developer Darren Douglas and is unique to us. Our shopping system features many cutting edge features to ensure that the customer enjoys their shopping experience and that stock levels, order tracking etc. are correctly managed.

Close tabs are kept on the infrastructure of the business to ensure that the operation runs smoothly without costly errors. Our policy is to be proactive, rather than reactive.

Investment and Expansion:
Dean Farebrother ensures that the correct resources and finances are allocated to accommodate ongoing expansion.

Net 1on1 invests heavily in itself with large advertising budgets on key online resources. We also invest heavily in stock and human resources to insure the smooth operation of the business.

History of Net 1on1:
Net 1on1 was formed in August 1998 by IT Professional Dean Farebrother who at the time was a senior IT manager for the First National Bank in Harrow. At that time before the Internet bubble had burst all the talk in the media was of Internet millionaire's and success stories.

Dean set-up the first Net 1on1 web site called 1on1sexshop in his spare time after work and at weekends. 1on1sexshop was to have a different approach to retailing adult products - it was trying to ditch the sleazy, cheep reputation the adult industry had up until that time and adopt a clean user friendly experience where customers could shop without being offended.

After a short period of time it became apparent that Dean had hit on a niche market and as a result Net 1on1's attention was turned to developing the UK's first online adult superstore.

By early 1999, the business was experiencing growing pains with most of Dean's time consumed running the operation. He took on another member of staff which resulted in an explosion of growth. In 2001 Net 1 on 1 launched an affiliate scheme which was a great success and now has over 2000 members. The Year 2002 saw the company’s fourth move to a 2000sq ft warehouse with 6 full time staff. Early 2003, Net 1 on 1 bought the domain name sextoys.co.uk and due to its success they had to move again to a purpose built 5,000 sqft warehouse and offices with 10 full time employees. It was this year that the company also moved into the wholesale market with 1on1wholesale.co.uk. Distributor deals with manufacturers in the US followed catapulting Net 1 on 1’s success in both retail and wholesale.

In 2004 the company employed a PR to maximise sales by increasing brand awareness. This saw the appointment of Monique Carty. Following her arrival the company saw another explosion in growth, which led to a further 3 employees joining the company.

In 2005 Net 1 on 1 covered off all channels when launching their drop ship service. A service,, which proved to be extremely popular and again, a great success. 2005 was also the year for awards when sextoys.co.uk was awarded, Best Online Retailer by the industry’s trade press and best Media Campaign by the local press. 2006 and 2007 saw them reclaim the title of Best Online Retailer, a fabulous achievement.

Since 1999 Net 1 on 1 has served over a quarter of a million customers and to this day is still growing.

Dealer and Wholesale Network:
Continued success has put Net 1on1 in a very powerful buying position and as a result very large discounts are awarded to us by all of our suppliers. This has allowed us to service a new market, the wholesale market. The launch of our wholesale catalogue late in 2002 provided a valuable service to smaller buyers who could not deal with larger suppliers due their small amount of stock turnover and large order minimums from distributors.

This service proved valuable for smaller business’s and party planners as it could offer the full range of stock from over 6 sources with a small minimum spend.

Yet another UK first was the development and implementation of our branded store technology. This allowed other webmasters to affiliate with Net 1on1 and become their own online retailer by importing our multi-storefront technology into their own websites. This has enabled absolutely anyone to become a dealer for us.